Marketing Strategies For Enterprise Branding Of Tesco China - UKEssays Rather, blue sky thinking sessions are open to all creative ideas regardless of practical . Lateral thinking is a concept that psychologist Edward de Bono proposed in 1967. Lateral thinking - Wikipedia This process describes a person's ability to solve problems using thoughtful solutions beyond logical and deductive reasoning. All rights reserved. Saritha Rai is an India-based journalist and commentator who covers technology, business and society from her ringside . Lateral thinking may come more naturally to some people than to others. De Bono describes lateral thinking as 'a habit of mind and an attitude of mind' which can be fostered by practising specific lateral thinking techniques, such as: Challenging assumptions (e.g. . Careers planning in itself often involves lateral thinking, especially if its not immediately obvious to you what you want to do when you graduate. Companies like 3M also set aside time for employees to experiment with creative ideas beyond the scope of immediate work. Customer complaints are a rich source of insights as well. Absolut Vodka has also used a limited media budget in exceptional ways. 20 Challenging Lateral Thinking Puzzles (with Answers) - Reader's Digest We have ultimate control over what we talk about. Here's Why. An hour later, as I sat cosseted on a train home, the creative director was on the phone imploring my boss to sack me before I brought the advertising industry into disrepute. ", which naturally leads to new ideas. Our entire collection is available to all registered TechRepublic members. Copernicus (sun as centre, not earth), Marconi (radio waves across the Atlantic despite earths curvature), and Fosbury (high jump flip). Future jobs in demand: graduate career prospects for the coming years, Graduate covering letters for civil engineering, construction and quantity surveying jobs, Retail, business & commercial services Any graduate who takes up a management role is likely to need to draw on lateral thinking skills to solve problems and take forward the work of the team. In contrast, lateral leaders solicit suggestions, build entrepreneurial teams, empower employees, reward risk taking, and hire based on creative potential. This is one sector where online cannot fully compete with the bricks and mortar stores. Based on the idea that the majority is always wrong (as suggested by Henrik Ibsen[10] and by John Kenneth Galbraith[11]), take anything that is obvious and generally accepted as "goes without saying", question it, take an opposite view, and try to convincingly disprove it. Elon Musk and Steve Jobs Embraced Lateral Thinking. Here - Entrepreneur This technique is similar to de Bono's "Black Hat" of Six Thinking Hats, which looks at identifying reasons to be cautious and conservative. . Growth, both personal and professional, will follow. Innovative organisations also recognise and remove creativity blockers, such as a culture of blame, discouragement of unusual ideas, overworking, lack of facilitation for brainstorming, and wrongly-aligned rewards. Introduction. Can you do a Hackathon to invest time into the issue. Visit our forums to engage with your IT peers on the issues of the day here. You can email ideas so everyone can take a look. Heres a tricky question that might catch you out if you havent already thought about it in advance: Can you give us an example of a difficult situation where you had to think laterally to get out of it?. There are mutual benefits. Lateral thinking has to be distinguished from critical thinking. However, when the airport was sold by BAA in 2009, Gatwick needed to rely on more than flight operators to drive consumers through its terminals. It helps create alignment towards a shared goal. First coined by Edward De Bono in the late Sixties, the term lateral thinking has since entered the Oxford English Dictionary, where it is defined as "seeking to solve problems by unorthodox or apparently illogical methods". Innovation paths should be defined with deadlines and clear metrics, along with departmental and personal objectives. We'll be in your inbox every morning Monday-Saturday with all the days top business news, inspiring stories, best advice and exclusive reporting from Entrepreneur. Browse our huge collection of tech white papers, case studies, downloads, and other resources here. You can learn to think the way they do. Moving on from clicks and mortar, retailers are now tangling with the effect of mobile. Paul cites a cosmetics company, which received employee ideas for increasing toothpaste sales (increase the diameter of the hole) and shampoo (add the word repeat in the instructions). Aldi says it is like M&S, only cheaper in a new advert, which portrays caterpillar cakes Cuthbert and Colin as rivals at a party. A person uses lateral thinking to move from one known idea to new ideas. A second ploy that can help you to think of solutions more laterally is to give some consideration to ideas that you would normally filter out straight away.
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